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Product Lead · New York

I build AI products people can trust.

Product Lead behind Ori Optic Deep Research at Vireon Labs, where answer relevance went from ~65% to ~92%. Most recently, Product Manager at Samsung.

Zoe Choi
answer relevance, up from ~65%
92%
real user queries mined
10K+
beta testers across 11 cohorts
127

Who I am

Hi, I’m Zoe.

I’m a product manager who likes the messy middle: the moment a team knows users want something better, but nobody can say exactly what. At Vireon Labs, that meant reading through ten thousand real questions to find the ones our product couldn’t answer well, then turning them into a roadmap. At Samsung, it meant getting five product lines to agree on what mattered most.

I care as much about proving something works as I do about building it. That usually means talking to users early, agreeing on the one number that matters, being honest about trade-offs, and measuring what we ship.

When I’m not working, I’m always on the hunt for a new matcha spot, and I can never say no to a good dessert or a cozy cocktail bar. I enjoy reading: I still reread childhood favorites like The BFG, and I love fiction and books about personal growth. Most weekends, you’ll find me with friends and family, or at home with my two cats, Moe and Boo.

Where I’ve worked

Product, data and finance

  1. Samsung Electronics America

    Product Manager

    Owned feature roadmaps across five product lines on the ordering and inventory platform used by Samsung’s retail and channel partners.

    Jan 2025 – Apr 2026

  2. Samsung Electronics America

    Product Lead

    Took a $100K+ launch from PRD through go-to-market.

    Sep 2024 – Jan 2025

  3. Vireon Labs

    Product Lead, Ori Research & Ori Optic Deep Research

    Led product for Ori’s research surface, evolving it into Ori Optic Deep Research and shipping 10 features in 12 months.

    Sep 2023 – Sep 2024

  4. General, Cosmetic, & Implant Dentistry Corp.

    Revenue & Analytics Manager

    Drove a 20% increase in monthly collections.

    Oct 2022 – Aug 2023

  5. JPMorgan Chase · Brown Brothers Harriman · Twenty Acre Capital

    Finance & Risk Analytics Co-ops

    Built Twenty Acre Capital’s first centralized risk database.

    2019 – 2022

  6. Drexel University

    B.S. Business Administration, Finance

    Magna Cum Laude, GPA 3.70.

    2022

What I’m good at

Six things, each with proof

  • User discovery

    15 interviews and 10K+ mined queries became the Optic backlog.

  • Evals and measurement

    A testing-and-evaluation loop took answer relevance from ~65% to ~92%.

  • Prioritization and roadmaps

    Shipped 10 features in 12 months as the product owner for Ori.

  • Experiment design

    127 testers in 11 cohorts: adoption up 20%, validation time down 30%.

  • Shipping with engineering

    Wrote the acceptance criteria engineering built against for a data migration delivered 99% on time.

  • Building with AI tools

    Built working prototypes with Claude Code, Codex and Cursor, including custom MCP servers.

Ori, in brief

Ori Optic Deep Research

If you’re about to invest on the strength of a number, you should be able to see where it came from. That’s Ori’s promise: every number links to a source you can check.

I led product for Ori’s research surface and turned it into Optic Deep Research: up to 40 sources read per answer, every citation verified, answer relevance from ~65% to ~92%.

Read the full Ori case study

Get in touch

Let’s talk

I’m currently looking for my next product role. Whether you’re hiring or would simply like to connect, I’d love to hear from you.